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Developing and Monetizing websites

Developing specialized websites is the most common way to take advantage of affiliate marketing opportunities. Here are some basic steps for successful website monetization.Developing and Monetizing websites

Developing specialized websites is the most common way to take advantage of affiliate marketing opportunities. Here are some basic steps for successful website monetization.

 

(1) Define your Broader Area of Interest

Before you decide to join any affiliate program you must define the broader area of your expertise. Most developers define their area of interest according to external marketing factors such as CPA rewards or Revenu-Share, and that is a great mistake. It is absolutely important to focus on areas where you obtain either:

It is absolutely important to focus on areas where you obtain either:

(i) Professional experience, or

(ii) Wide user experience.

If you don't have either professional or user experience in a certain field, you will probably fail to sell. Don’t forget that the Internet is actually an informational network. If you don’t acquire the necessary informational background to serve a market niche, your failure is almost certain. Therefore you must focus on areas where you can really prove useful to your visitors. If that is the case, your visitors may become also your customers in the future.

 

(2) Define How you are Going to Make Money in this Particular Business Field

Many web developers are investing their time and money to build websites that actually can not make money in the long-run. Before you do anything else you must make sure that you will be able to monetize your website. Either by:

■ Selling Directly Goods or Services

■ Affiliate Marketing (CPA, CPL, Revenue Shared, etc.)

■ PPC Advertising (Pay-Per-Click)

■ Selling Advertising Space (Banners, Back-links etc)

 

(3) Define your Competition

High competition in a market niche will make the monetization of your website rather difficult. Usually, a market offering high CPC/CPA becomes the field of intense competition. On the contrary, new market niches are enjoying lower competition and therefore are considered better fields for monetizing websites.

 

(4) Choose the Right Domain Name

The right domain name for your business niche is always important. Here are some basic criteria when choosing domain names:

(i) If you want to build a global brand, build it on .com domain

(ii) If you want to build a local brand choose a geographical domain (i.e. co.uk, .de)

(iii) Prefer short domain names (4-8 characters), they are easier to remember and to use via mobile devices

(iv) By measuring the exact monthly inquiries you may also identify domains that will drive you free organic traffic (google search)

 

(5) Choose the Right Technology

There are tens of different platforms for building websites, here are some basic guidelines:

(i) If you want to build a simple Blog prefer the Google Blogger

(ii) If you want to build a more advanced blog you may choose WordPress

(iii) If you need something more technologically advanced use Joomla

(iv) If you need to make it big (use a large database) choose Drupal

 

Developing and Monetizing Websites

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